How to use SMS to get valuable customer feedback

Hi Wash Weekly Family.

Collecting data can help you make better decisions for your garment care business.

Marketing, clients, services, products, even your overall business strategy will benefit from the data you collect.

The problem is: collecting data can be challenging for emerging businesses (small businesses).

That’s where SMS comes in!

An SMS marketing platform can help you capture the following data:

• Personal Client Data

  • Full name (first and last)

  • Address

  • Email

  • Phone Number

  • Date of Birth (perfect for promotions!)

• Client Satisfaction Levels

  • Aids in making improvements

  • Help prevent bad reviews online (which can hurt your business!)

• Client Thoughts and Opinions

  • Things like: cleanliness of store, performance of attendants, store hours

  • Recommendations for the business

• Client Preferences

  • Products/services they like (based on what you already have)

  • Products/services they want (add-ons to wash n fold, vending machine inventory, etc)

Imagine how much easier it would be to make decisions about your business!

Steal Our Survey

We created an automated survey through SMS that each client can complete after they receive their laundry, dry cleaning, or sneakers to rate the service.

Here’s how we did it:

• We insert this double-sided thank you card in every order

  • Notice that we include an offer for completing the survey. In this case, they can win a gift card of their choice.

• The client scans the QR code or can text us directly

• The QR code opens the texting app on their phone

• The client presses send - no form to fill out!

• Our SMS campaign will send them a series of short questions to answers

• Once they complete the survey, they receive a text message to enter for a chance to win the gift card

👀 You can watch the whole process here! and we created it using Slicktext.

Using this survey feature in SMS has allowed us to

• understand what clients like and don’t like about our services and products

• correct an issue they had before they shared it online

• get suggestions on what to improve

• understand our clients more

• provide clients with a easy means of communicating with us

• respond quicker

• get information in real time

Feel free to steal it! 😉

I know your clients will love it.

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TL;DR:

1. SMS allows you to capture data to improve your business

2. Try our survey campaign to get feedback from your customers

3. Benefits of using an SMS survey

‘Til then, I’ll be here airing out some not-so-dirty laundry every Sunday!– Waleed 🏴‍☠️

I would love to hear your thoughts on this week’s topic– let me know in this issue’s survey below. And for more on the garment care business, connect with me on Youtube and Linkedin!

🧰 RESOURCES

• SMS/Text Message Survey Video

• Favorite Commercial Clients List

• Sales Letter Commercial Businesses

• Wash n Fold Sock Presentation

🗞 INTHE NEWS

• SBA Adjusts Disaster Loan Program

• DLI Defeats Plastic Bag Ban

• Tap profit-and-loss statements frequently to check the health of your business

• Clean Rite Center Hosts Financial Literacy Graduates

• Six Regulatory Issues to Watch in 2023

📆 EVENTS

• Meet and Greet Fellow Laundry Owners #2

• PDCA Meet & Greet January 21 @ 4:00 pm - 6:30 pm EST

• Pricing for Profit: Key Considerations for Laundromat Owners March 9 @ 2:00 pm - 3:00 pm CST

❝ QUOTE OF THE WEEK

Start with the assumption that the best way to do something is not the way it's being done right now.-Aaron Levie

🎤 WASHERS REVIEW

Selected 😁 Loved It and wrote

“Very tactical and actionable article. This is great Waleed! - Pat Z ”