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SMS Platform Features to Grow Your Laundromat Business
Use these SMS platform features to grow your business.
Hi Wash Weekly Family.
Using an SMS marketing platform for the first time can seem overwhelming.
Each platform has a wide variety of features that leave most newbie users wondering how to use them for their business.
No need to worry!
In this issue, we’re going to look at the most common features and how you can use them in your garment care business.
Team Texting
This feature allows you to create a texting team (think you, store manager, attendant) and when new messages come in, they are routed to one of those team members.
Think when you call a large firm and they route you to a specific customer service person.
Team texting allows you to provide that same service to your clients.
Automated Birthday
This one is pretty straightforward.
If you have a subscriber’s birthday in your database, they can get an automated birthday text from you.
Include a special treat, like a discount, to delight them even more!
Away Messages
Treat to use when your store is closed for holidays or after hours.
Text to Win
This is a great way to add subscribers from past promotions into a sweepstakes a prize.
The SMS platform does the work for you — keeps track of entries, selects a winner, notifies the winner, and notifies the losers in a way that makes them want to enter the next sweepstakes.
Holiday giveaways make it easy to excite your clients. Here are a few we’ve done:
Text to win for our Thanksgiving turkey giveaways
Text to win a Huge TV for our Christmas giveaway
Text to win a back to school kit for your child
Text to win our summer time bike cycle giveaway
Text to win a month's worth of free laundry
Text to Vote and Polls
I love using this one to let our clients nominate their favorite attendant for recognition.
You can use it to get clients involved in decisions at the store and make them feel more involved.
Here’s one example:
We are updating the children's corner with new chairs and tables. We would love for you to help us decide which color to get:
Red, Blue or Green
You could even share the results in real time as they come in with people so they can see the progress of all the votes coming in
MMS/Picture Messaging
This allows you to attach pictures to your messages to increase engagement.
You can send a text to announce your annual customer appreciation day and include a flyer for the event and pictures of the previous appreciation day to build more excitement.
Text Surveys
Finally, this feature allows you to create a multi-question survey through text.
Here are a few examples:
Create a survey for clients to give feedback on your wash-n-fold service. Insert a card in their order with your keyword and number asking them to complete the survey.
Thinking of extending your route times? Send a survey to all of those clients to get input and suggestions for extended time frames.
SMS marketing provides a lot of opportunities to grow your garment care business.
The only limitation is your imagination.
—---
TL;DR:
Create an irresistible offer to get SMS subscribers
SMS platforms offer a lot of features that can seem overwhelming
The 7 features we use and how we use them
The only limit is your imagination
‘Til then, I’ll be here airing out some not-so-dirty laundry every Sunday!– Waleed 🏴☠️
I would love to hear your thoughts on this week’s topic– let me know in this issue’s survey below. And for more on the garment care business, connect with me on Youtube and Linkedin!
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📆 EVENTS
❝ QUOTE OF THE WEEK
Even if you don't have the perfect idea to begin with, you can likely adapt.
-Victoria Ransom
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