📱Texting for new clients

Hi Wash Weekly Family.

Acquiring new clients through SMS marketing starts with an irresistible offer.

Think of something that will get them to sign up for your texting list.

Once they do sign up through SMS, they get a promo code or special offer that they can’t help but redeem.

The process looks like this:

1. They see your ad

2. Text your keyword to the number provided

3. Receive your coupon/promo code

4. Redeem the coupon/promo code at your business

5. Become a new client

Use Our Campaign

Here’s an SMS marketing campaign we created called “LaundryText”.

1. We created an irresistible offer - 15% off any of our services for signing up

2. We added a pop-up form to our website (full name, email, and cell)

3. We created a dynamic QR code. 4. We added that QR code to a large (36x48) window decal we put in our store window

4. We turned the window decal into a 4x6 postcard that we handed out, placed in local businesses, and put in every order that went out for a couple of months.

5. We posted it on our social media accounts.

The result? We now have 6,295 active subscribers to our list.

We use that list to send:

• promotions and specials

• flash sales

• announcements

• new services

• upgrades and changes to our services

• closures for holidays or emergencies

Promotion Example

Here’s one SMS promotion we sent not too long ago:

• Type: Flash sale

• Sent to: 6,480 subscribers

• Out outs: 181

• Clicks: 629

SMS is a powerful tool to market your garment care business.

Done correctly and consistently, you can improve sales of your services.

—---

TL;DR:

1. Create an irresistible offer to get SMS subscribers

2. Steal the campaign we used to boost our list

3. Ways we promote our business to that list

4. The results we’ve seen from one of our SMS promotions

‘Til then, I’ll be here airing out some not-so-dirty laundry every Sunday!– Waleed 🏴‍☠️

I would love to hear your thoughts on this week’s topic– let me know in this issue’s survey below. And for more on the garment care business, connect with me on Youtube and Linkedin!

🧰 RESOURCES

• SMS/Text Message Survey Video

• Favorite Commercial Clients List

• Sales Letter Commercial Businesses

• Wash n Fold Sock Presentation

🗞 INTHE NEWS

• Industry Education by Bob Nieman - CLA

• Feds take steps to seize Rumby CEO's home amid fraud claim

• Managing Your Fleet, Part 3

• Tumble Smart Laundry Launches Pickup and Delivery Service

• Cleantie, Paystri Announce Payments Partnership

• Better Education on Dangers of Liquid Detergent Packets Needed: ACI Survey

• Valley-Dynamo Acquires Rowe Bill Changers

• Tide Dry Cleaners Opens Doors to New Midwestern Locations

📆 EVENTS

• SEFA’s Wine & Whine, Beer & Brainstorming Event January 29, 4:30 pm - 6:30 pm EST

• SEFA Stain Removal Workshop January 31, 5:30 pm - 7:30 pm EST

• Meet and Greet Fellow Laundry Owners #2

• PDCA Meet & Greet January 21, 4:00 pm - 6:30 pm EST

• Pricing for Profit: Key Considerations for Laundromat Owners March 9, 2:00 pm - 3:00 pm CST

❝ QUOTE OF THE WEEK

Optimism should be at the top of an entrepreneur's checklist.-Alana Muller

🎤 WASHERS REVIEW

Selected 😁 Loved It and wrote

“Great information that I can use directly to benefit my business." - apexfiresafety