Time to start writing! ✍🏼

Use this letter to market your commercial services

December 11, 2022

Wash Weekly

Good morning Wash Weekly Family.

We’ve been chatting about growing your business by launching a commercial laundry service.

Doing so will require the dreaded M-word: Marketing (instant shudder).

I know there’s a lot of marketing advice out there and most of it seems overwhelming.

But, today, I want to share with you one way I went after commercial accounts that were very successful.

Personalized Letters

Done well, they will make a good first impression and provide prospective clients with information about you and your commercial services.

Here’s how to build those relationships:

1.Identify the business you want to target

We started with businesses in our local neighborhood. They are often under-served, haven’t considered outsourcing garment care, waste a lot of time (and labor) on laundry, and it’s a shorter commute for our driver.

2. Identify whom to contact

If you start with small local businesses, it’s typically the owner and management. I included the manager because they are often more involved in the day-to-day than the owner.

Check their websites and compile that info into a database for easy reference (spreadsheet, CRM, Word doc, etc). You’ll want their FULL name and address.

3. Prepare and print your letters

Here’s a copy of the letter we used to secure several commercial accounts. Feel free to edit and use it yourself!

4. Personalize your letter

Add the name of the target person to your letter. Data shows “The mere fact that their names are printed on mail increases response rates by 135%,” according to Compu-Mail.

5. Hand-sign your letters

Your letter will feel more personal and have a greater impact if you sign it by hand.

6. Address the envelope

We noticed that hand-written envelopes have a better response rate than printed envelopes. We keep our mailings small (in batches of 200-500) which makes this easier.

Don’t have the time to do it by hand? Here are a few alternatives:

7. Use a stamp, not a postage printing machine 😩

The stamp makes the envelope more personal and not part of some mass mailing campaign.

8. That’s it! Now just drop the letters off at your local post office.

Make sure you keep track of when and what you mailed to each business — so you don’t send them the same mailer twice.

WAIT! Before you start: make sure you have a business/commercial section on your website and include a contact section so they can reach out.

Doing so will help with:

  • SEO ranking for people searching for your service

  • Letting people know you offer the service when visiting your website

  • Making it easy for people to contact you.

That’s it! Use the template I shared above and start sending letters. You’ll be glad you did.

Airing out some not-so-dirty laundry every Sunday!– Waleed 🏴‍☠️

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🤝 Together With Laundry Owners Warehouse

Laundry Owners Warehouse, “People You Trust”, delivers customers what they want when they want it with the highest level of pride and warmth with years of coin laundry ownership experience. Committed to “Laundroteurs”, the distributor is a “One Stop Shop” with over 74,000 replacement parts, a full line of soap and supplies, and a wide variety of used commercial laundry equipment, all in stock and available at LOWlaundry.com, the company’s newly designed flagship website. Laundry Owners Warehouse also sells new commercial laundry equipment and is a proud member of the Dexter Laundry family, “Made in the USA” since 1894.

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