Impress with your proposal

Hi Wash Weekly Family.

Let’s say you have a prospective commercial account asking for pricing on your wash and fold services.

Now what?

You could just give them the rate over the phone, in an email, hand-written on paper, or printed out in a quote.

Personally, I recommend a different approach.

You should treat your quote and proposals with the same care we discussed treating your wash and fold presentation in issue #2

Make a great impression.

You want to be viewed as a professional garment care facility, not the local laundromat.

Let’s be clear: you are building a serious business and know your stuff. You need to make sure other people SEE that expertise in every part of your business.

Including your quotes and proposals.

So, here are our 5 steps for creating a high-quality pricing presentation:

1. Research the prospect and gather this information:

   1. Full name of the person and company

   2. Address of the business (get this on the discovery call)

   3. Contact information (get this on the discovery call)

   4. Logo

   5. Brief bio of the company

2. Calculate the rate

   1. Refer to issue #5 where we discussed your price per lb

   2. Prepare 3 prices for the prospect:

      1. Low Price - this is the bare bones - just the service and nothing else

      2. Medium Price - offer an additional option that makes it slightly better

      3. High Price - includes all the bells and whistles

   3. Give each price level a unique name and use those names everywhere. (Examples could be deluxe service, premium package, etc)

   4. List the highest price first on your proposal. Psychologically, pricing is received better that way.

3. Prepare the Quote

   1. I suggest using proposal software to design and send your proposal. They will look more professional and be easier to sign.

   2. Here are a few we’ve used:

      1. Pandadoc

      2. Proposify

      3. Powerpoint or Google Slides

4. Send the Quote

   1. One of the advantages of using proposal software is that most allow you to track the prospect’s interactions with the proposal, such as:

      1. When they opened it

      2. How many times they opened it

      3. How much time they spend reading it

      4. Which sections they spend the most time on

   2. You can use this information to make your follow-up even better.

5. Follow Up

   1. Make sure you follow up with the proposal and don’t just wait until they reach back out. Here are a few times to follow up:

      1. Opened the proposal. After a reasonable amount of time, say 2-3 days, follow up to see if they have questions.

      2. Didn’t open the proposal. If 1-2 days go by and they haven’t opened the proposal, reach out to ensure they received it.

      3. Haven’t given you a yes. After they’ve opened and discussed the proposal with you but have NOT given you a yes, add them to a drip campaign to touch base with them by email and phone.

We use these 5 steps to delight prospects with our commercial laundry service and give them the impression that we are a professional garment care facility.

These steps work!

Airing out some not-so-dirty laundry every Sunday!– Waleed 🏴‍☠️

🧰 RESOURCES

• Wash n Fold Sock Presentation

• Favorite Commercial Clients List

• Sales Letter Commercial Businesses

🗞 INTHE NEWS

• Coats for Vets’ Drive Turns Out Record Numbers - More than 7,800 coats were collected during Illinois event

• Alliance Acquires Laundry Equipment Services

• Equipment Maker Wraps 60,000-cycle Lab Test

• The Rise of Resale: Luxury as Currency

🤝 Together With Laundry Owners Warehouse

Laundry Owners Warehouse, “People You Trust”, delivers customers what they want when they want it with the highest level of pride and warmth with years of coin laundry ownership experience. Committed to “Laundroteurs”, the distributor is a “One Stop Shop” with over 74,000 replacement parts, a full line of soap and supplies, and a wide variety of used commercial laundry equipment, all in stock and available at LOWlaundry.com, the company’s newly designed flagship website. Laundry Owners Warehouse also sells new commercial laundry equipment and is a proud member of the Dexter Laundry family, “Made in the USA” since 1894.

📆 EVENTS

• Online Reputation Management – AMPlify your Positive Reputation - January 12, 2023 @ 2:00 pm - 3:00 pm CST

• Roundtable SUMMITT (Speaker: Joe Dan Reed) - Las Vegas NV - JAN 13th 15th 2023

• Engage your Customers with Email Marketing - January 19, 2023 @ 2:00 pm - 3:00 pm CST

• Excellence In Laundry 2023 - May 9, 2023 @ 6:00 pm - May 11, 2023 @ 1:00 pm CDT

❝ QUOTE OF THE WEEK

"Pricing is actually pretty simple...Customers will not pay literally a penny more than the true value of the product."-Ron Johnson

🎤 A WEEKLY WASHERS REVIEW

Selected 🧦🧦🧦🧦🧦 Loved It and wrote

“Great information and love the links to other resources. Thanks for helping me get my mind thinking of new markets to go after. So much appreciated.”My pleasure. Glad it helped you.